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This past December, Apple obtained a patent for a ceiling lighting system that the company has already started to unveil worldwide as part of an update to the design vocabulary for its “next-generation” retail locations. The Brussels store, which opened in September 2015, was the first to debut the new ceiling. Closer to home, it can be seen in the Chestnut Hill, Mass., location (below). U.S. Patent No 9,217,247 details a wall-to-wall illuminated ceiling panel system with intermittent linear light tracks for small-aperture fixture heads. In a Dec. 20, 2015, “60 Minutes” segment with Charlie Rose, Apple’s senior vice president, retail and online stores, Angela Ahrendts, noted that the company feels this uniform illumination strategy creates a better retail atmosphere and, in turn, a better customer experience. It’s all part of the new store concept envisioned by Jonathan Ive, who in May 2015 became chief design officer of Apple’s design department in addition to leading the company’s hardware and software divisions.
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