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    • Denggle > Lighting News >

    The Boom: LED Lighting Marketing

    The Boom: LED Lighting Marketing

    Source： 24 Apr 2017
    LED Lighting

    In 2014, the LED lighting market was estimated at $13 billion, according to a report from market research and consulting company Radiant Insights. By 2020, that figure is likely to cross the $63 billion mark.

     

    The boom, said Oklahoma LED President Joe Schrader, can in part be attributed to people realizing that the savings that comes from converting to light emitting diode — or LED — bulbs is not too good to be true. Feedback is coming in from early adopters of the energy efficient LED lightbulbs, he said, proving that the promises that come with converting aren’t just hype.

     

    “They’re saving the 70 to 80 percent,” Schrader said. “That’s what’s making the rest of the field say, ‘Hey, it’s not too good to be true.’ That’s a big reason why it’s exploding.”

     

    Schrader launched his Tulsa-based family business Oklahoma LED in 2012. Since that time the company has completed nearly 65 LED conversion projects across the state, with notable projects including the 12-story Sun Building in downtown Tulsa, Case & Associates headquarters, Warren Clinic and the Valliance Bank Tower parking lot in Oklahoma City.

     

    In the conversions, the typical 65 watt incandescent light bulbs in buildings are replaced with nine-watt LED bulbs, Schrader said.

     

    “It’s better light, it lasts a lot longer, and it’s over 80 percent more energy efficient,” Schrader said. “When a building has 10,000 or 50,000 lights, that’s when it (the savings) becomes a big number and hard to believe.”

     

    The LED conversions come with a definite upfront cost — Schrader said that can range from $3,500 for a small building to around $1 million for converting a public school system. But with the significant annual energy savings that comes from switching to LED, the investments pay off.

     

    Rebates are also available for switching through the PSO Power Forward program, Schrader said. Oklahoma LED says currently its projects have led to nearly $600,000 in rebates for Tulsa companies.

     

    The Boom: LED Lighting Marketing

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    Before：Dubai is going to promote Smart LED Lighting Project
    Next：Scaling up by LED Lighting Boom

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