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SNA recently completed the installation of five exterior LED video displays at 10 Times Square.
Sansi North America (SNA) Displays, a manufacturer of custom LED display and lighting solutions, recently completed the installation of five exterior LED video displays at 10 Times Square, also known as 1441 Broadway.
The project site, owned by L.H. Charney & Associates, is the new home to Champs Sports, a division of Foot Locker, which is moving its flagship store from 5 Times Square on Seventh Avenue between West 41st and West 42nd Streets. Other building tenants include Tommy Hilfiger and Liz Claiborne.
Given the historic tower's architecture and how its corner juts into the intersection of 7th Ave and 41st, SNA Displays engineered custom corner pieces to allow the displays to meet at a 106-degree angle.
SNA Displays provided an exterior S|Video product with a 10 mm pixel pitch. All LED displays employ surface-mount device (SMD) pixel packaging, ensuring crisp, vibrant imagery and a widened viewing experience.
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